Honda Motor Company is preparing to launch an advertising campaign urging consumers to take recalled vehicles equipped with Takata airbags to dealerships for repairs.
According to a report in The Wall Street Journal, the multimillion dollar media campaign hitting newspapers, radio stations and social media sites such as Facebook will ask customers to check for open recalls or other safety campaigns associated with older Honda and Acura models to ensure they get needed repairs.
Honda has been the most affected by the Takata airbags, which are prone to rupturing and sending out shrapnel into the passenger compartment causing deaths and fatalities.
So far, at least six deaths have been linked to these defective airbags.
Honda plans to focus its ad campaign on 11 states with high humidity that the manufacturer identifies as posing the greatest risk to owners of the recalled vehicles.
Both Honda and Takata have said the high humidity is more likely to make airbag inflators rupture.
Exploding Airbags Cause Massive Recall
So far, several automakers including Honda have recalled about 17 million vehicles in the U.S. on account of the airbags, which can spray shrapnel after exploding and injure drivers and passengers.
Honda alone has recalled about 6.2 million vehicles in the United States tied to the safety defect.
In January, a man in Houston driving a recalled 2002 Honda Accord died in a crash when the car’s Takata airbag exploded and lodged an inflator component in his neck causing a deep cut.
Honda is also working with a California family to determine if an additional death is tied to a Takata airbag inflator.
Although these recalls have been issued, millions of vehicles remain unrepaired.
Honda officials said they have decided to go with the ad campaign because they’ve been having trouble with getting customers to bring their vehicles, especially older models to the dealerships.
The ad campaign comes as federal regulators and the U.S. Department of Justice officials are investigating the airbag manufacturer over the faulty airbags.
Steps Consumers Can Take
If you own one of these recalled vehicles, it is critical that you take your car to a dealer to get it repaired. If you are in the market for a used car and are looking at buying any of the affected models, please make sure that they are repaired.
If you are not sure, check out the vehicle on Carfax or the National Highway Traffic Safety Administration’s recall site, safercar.gov.
If you or a loved one has been injured by a defective auto, please contact an experienced auto defect lawyer who will ensure that your legal rights and best interests are protected.