LaCroix sparkling water is facing a class action lawsuit, which disputes the company’s claim that its products are “all natural” saying it is misleading because it contains a number of artificial ingredients including cockroach insecticide. According to a CBS News report, the drinks contain linalool, which is used in cockroach insecticides. The lawsuit claims that LaCroix and its parent company, National Beverage, are aware of these synthetic chemicals in the sparkling water and are yet intentionally misleading consumers. National Beverage has denied the allegations.
The company says the natural flavors in LaCroix drinks are “derived from the natural essence oils from the named fruit used in each of the flavors.” The company still claims there are no sugars or artificial ingredients contained in or added to those extracted flavors. The distinction comes down to how the Food and Drug Administration differentiates between natural and synthetic flavors. Popular Science notes that linalool, which is found in plants such as mints and scented herbs is also used in insecticides, but isn’t poisonous for human beings.
What is False Advertising?
False advertising refers to marketing or advertising products for sale with statements that are inaccurate, false or misleading because they don’t mention important facts that one would expect to be told. For example, claiming that a food or drink is “all-natural” when it has artificial ingredients amounts to false advertising. This type of marketing or advertising not only harms consumers, but also competing businesses.
This is why California has false advertising laws in place to put an end to these types of unethical business practices and compensate those who were harmed by the false advertising. These cases most commonly involve deceptive marketing or advertising; failure to disclose vital information; bait-and-switch scams, misleading labels; and unfair competition.
Relief for Consumers
In such cases, consumers may seek and obtain a variety of remedies against the business, which engages in false or misleading advertising. Some of the remedies include monetary damages, injunctions ordering the business to stop advertising in that manner and to stop engaging in the deceptive practices, and court orders requiring the businesses to include the necessary disclosure statements in their advertising.
If you believe you have been victimized by these types of unethical tactics and practices, contact an experienced consumer class action attorney who can help you seek the compensation you rightfully deserve and hold the corporation accountable for their unethical business practices.